Company Milestones

With over 20 years of expertise in 3C digital accessories including computer and mobile peripherals, Onten is built on technological innovation and long-term vision. From custom design to global footprint, every step embodies professionalism and foresight, establishing our benchmark status in the industry.

2001 · A Journey Begins

Specializing in customized 3C digital peripherals for computers and mobile devices, we focused on personalized designs for card readers, HUBs and other products. By precisely addressing core customer needs, we established our professional R&D DNA.

2004 · The Smart Supporter for Overseas Traders

We established our own factory to create an integrated closed loop of R&D and manufacturing, significantly enhancing production efficiency and quality control. As a trusted partner for overseas traders, we also secured OEM & ODM opportunities with leading industry brands.

2009-2010 · The Birth of Onten

With the launch of brand “Onten”, we pioneered the iPad card reader and opened a new segment for mobile expansion accessories. We also made breakthroughs in HD video conversion technology, marking our first step into this field.

2012 · Sustained Technological Leadership

We pushed forward high-end technologies and successfully developed the XQD card reader, becoming the world’s first private enterprise (excluding Sony) to mass-produce this product. We also pioneered the exclusive docking station for Surface, forging unrivaled industry advantages through high-barrier design and solidifying our technological leadership.

2013 · Global Strategic Layout

We established our overseas sales team, gradually making the Company and Onten brand known to global customers—a strategic shift from behind-the-scenes manufacturing to a frontline global brand.

2015 · Deep E-Commerce Expansion

Onten’s Tmall flagship store achieved over ¥400,000 in single-day sales on Double 11, with video conversion and wireless screen mirroring products as top sellers. Integrating major e-commerce platforms worldwide, we built a full-channel system to accelerate market penetration.

2019 · Qualification Certification

We successfully obtained the title of National High-Tech Enterprise, demonstrating our core R&D strength.

2019-2021 · Stay True to Our Vision

Throughout the pandemic, we upheld long-termism and avoided short-term distractions, staying focused on interface expansion, AV conversion and card reading solutions. We upgraded core technologies to ensure product quality and delivery stability, navigating industry cycles with unwavering focus.

2021 · The Three "O" Plan

We accelerated the global expansion of the Onten brand and launched the Triple O Strategy (Onten, OEM, ODM). We deliver one-stop customized solutions for global clients, fostering the mutual growth of our own brand and partner brands.

2022 · Onten: A New Decade Begins

As the core of our corporate technology strategy, the Onten brand is driven forward with unwavering commitment. Through technological innovation, we strive to strengthen and grow Onten into a cornerstone brand asset for the company.

2023 · Continuous Innovation, Rejecting Mediocrity

We introduced our exclusive pine green brand identity and launched flagship products including 8K video converters, Gen 2 card readers, Thunderbolt 4 and USB4 solutions, setting industry technology benchmarks. Debuting at the São Paulo Electronics Show, we expanded our presence in South America and upgraded local customer services.

2024-2025 · Expanding Portfolio for One-Stop Shopping

Centered on user needs, we expanded our product lines to include mobile accessories and power banks, further enriching our product ecosystem and strengthening our market competitiveness.

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